BBK Worldwide website redefines purchase of patient recruitment products and services

Wednesday, June 27, 2012 12:29 PM

BBK Worldwide has launched shop.BBKWorldwide.com, which provides clinical research professionals an online resource where they can learn about, and purchase, a full range of patient recruitment products and services.

The website not only redefines the purchasing process by fostering more timely and informed decisions, but it redefines the audience of purchasers to include those looking for quick, stand-alone solutions.

“In an industry driven by the pressure to reduce time-to-market, traditional strategies have focused on accelerating the enrollment of patients,” said Bonnie A. Brescia, founding principal, BBK Worldwide. “We’re looking to influence timelines even sooner—during the purchasing phase, when valuable time can be lost identifying and learning about the latest solutions. With shop.BBKWorldwide.com, customers can now get a jumpstart assessing products and services, allowing for quicker and more informed decisions.”

“With more complex clinical trials comes the demand for more advanced tools,” added Joan F. Bachenheimer, founding principal and CEO, BBK Worldwide. “BBK has a strong commitment to not only provide innovative and cost-effective solutions, but to provide them in a way that educates and advances the industry at-large.”

Clinical trial sponsors who previously may not have considered purchasing patient recruitment services now have an affordable and scalable way to do so. In addition to time-tested full-service solutions, the site features a range of recent innovations that include:

  • Ready. Set. Go. Card — a quick and convenient way to provide global study reimbursements
  • Clinical Study Notifier — a notification service that alerts patients to clinical trials
  • eBinder: Study iPads — a communication platform that makes it easy to manage documents, data and study personnel across multiple sites, clinical teams and continents

“shop.BBKWorldwide.com represents a major shift in how clinical research professionals can learn about and purchase products and services,” said Bachenheimer. “In addition, the website provides a significant benefit to sponsors’ in-house specialists who are responsible for understanding and managing recruitment resources. It’s a game-changer. Within two to three years, the industry should demand this to be the norm.”

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