« Return to News | CROs/Service Providers

Campbell Alliance launches market research and analytics group

Wednesday, March 21, 2012 11:42 AM

Campbell Alliance, an inVentiv Health company and management consulting firm, has launched Encuity Research, the firm's market research and analytics subsidiary.

The launch of Encuity Research immediately follows the acquisition of SDI Health's promotional and medical audit businesses from IMS Health, which closed March 20, 2012. Financial terms of the transaction were not disclosed.

“The audit businesses acquired from IMS will be combined with our existing market research and analytics service lines to create a very robust business that will drive accelerated growth for us in the market research segment,” said Nader Naeymi-Rad, CEO, Campbell Alliance.

Encuity Research, to be based in Newton, Penn., will provide a range of services to the pharmaceutical and biotech industry in five specific areas, including: custom quantitative research and analytics; qualitative research; key opinion leader identification and mapping; and message tracking, including Rapid Recall (SM) message effectiveness studies; syndicated audits, including the Metropolitan Area Promotional Audit, which tracks promotional activity across 15 specialty therapeutic areas; and a wide range of SDI Health medical and promotional audits acquired from IMS Health.

Michael Turner, a six-year veteran with Campbell Alliance, will serve as general manager of Encuity Research. Turner formerly served as vice president of brand management at Campbell Alliance, and before that in consulting and leadership positions at Cognizant and ZS Associates.

Share:          
CLINICAL TRIAL RESOURCES

Search:

NEWS ONLINE ARCHIVE

Browse by:

CWWeekly

September 30

Novartis-Walgreens pilot study blurring the line between retail pharmacy, investigative site

CISCRP to launch traveling science museum exhibit to demystify clinical trial participation

Already a subscriber?
Log in to your digital subscription.

Subscribe to CWWeekly.

The CenterWatch Monthly

October

New growth and decline in Asia clinical trials
South Korea, Japan, China see big growth in 1572s, while India posts huge drop

Harnessing Big Data to transform clinical trials
From protocol to patient recruiting, data analytics can yield valuable insights

Already a subscriber?
Log in to your digital subscription.

Purchase the October issue.

Subscribe to
The CenterWatch Monthly.

The CenterWatch Monthly

September

Sponsors look to collaborate on comparator drugs
Co-therapies, comparators are in 60% of studies, cost $25m per company a year

Early adopters implement risk-based monitoring pilot programs
Experiments aim to offer long-term solutions, despite short-term uncertainties

Already a subscriber?
Log in to your digital subscription.

Purchase the September issue.

Subscribe to
The CenterWatch Monthly.

JobWatch centerwatch.com/jobwatch

Featured Jobs

More Jobs

 

Copyright © 1995-2013 CenterWatch.