Burlington, Mass.-based inVentiv Health, which provides clinical, commercial and consulting services to the healthcare industry, has launched MySTRO, a multichannel marketing and sales solutions company. MySTRO provides sales force support, telephone and remote personal selling, print and direct mail, sample accountability and compliance services.

MySTRO brings together two legacy inVentiv businesses: PROMOTECH and PRS Franklin. The integrated offerings can deliver innovative, comprehensive and customized marketing and sales support services to clients in the pharmaceutical, healthcare and life sciences industries.

“In an economic landscape which is demanding improved efficiency and enhanced quality,  healthcare companies are under enormous pressure to reduce costs and maximize their spend related to sales and marketing activities,” said Chuck Shea, executive vice president of inVentiv Health Commercial. “MySTRO’s multichannel marketing solutions provide clients with an effective and highly efficient way to reach healthcare practitioners, support and augment field forces, fulfill orders and provide customer service to patients. Our solutions help customers drive efficiencies, remain compliant and reduce costs.”

MySTRO is also introducing Reptivate, a virtual detailing product using digital technology to accelerate and enhance direct-to-healthcare provider interactions and increase prescription growth, while keeping cost levels low for clients. Reptivate’s integration with MySTRO’s call center CRM and sample inventory management systems presents customers with turnkey solutions for virtual detailing that include promotional offer solicitation, fulfillment and sample accountability.

In addition, Reptivate—a Web-based tool—allows doctors to receive the same medical information from MySTRO’s call center staff in a virtual environment as they would from sales representatives who meet with physicians in person.

“Doctors can view rich, highly animated creative assets—using most electronic devices—without limitations or connection speed issues,” said Shea.

MySTRO has offices in Colorado and New Jersey.