Online Business Applications (OBA) has released its mobile request application, IRMS Mobile, for iPad, iPhone and other mobile devices.

This efficient application enables a company’s field force to easily enter and submit medical information requests from physicians with a convenient mobile device. IRMS Mobile sends the request to the company’s IRMS (Information Request Management System) call center where it is routed to a medical information professional for fulfillment. The field sales representative or science liaison also may track the information requested and receive automatic notifications of successful receipt and completion of the request.

“This is a great way to easily collect a physician’s signature to verify an unsolicited request and provide a timely response, ultimately allowing more opportunities for written prescriptions and higher sales,” said Joe Pierce, OBA vice president of sales and marketing. “The seamless integration of our server-based IRMS software, the world’s leading medical information system, with our mobile application allows field representatives to use the technology to its fullest. Both IRMS and IRMS Mobile are so versatile that they can easily link information from other software systems and use that information to process a request.”

OBA has provided advanced software solutions for the pharmaceutical, biotechnology and medical device industries in the areas of medical communications and drug safety for over 25 years. The IRMS software offers enhanced tools, including automated letter generation, flexible ad-hoc query capability with built-in custom reporting, and document and correspondence management. In addition, IRMS offers optional adverse event, quality assurance, product complaint and content management functionality.