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Eli Lilly maximizes presence on social media

Friday, September 16, 2011 10:41 AM

Last week the company launched a new YouTube channel and tomorrow Lilly will make its official corporate debut on Facebook, according to InPharm.

The company is obviously undeterred by August's Facebook changes, which forced pharma companies to allow their pages to host user comments, something the industry had previously been allowed to block.

More details of Lilly’s Facebook presence will be released at tomorrow’s e-Advocacy Summit, a one-day event the company has organized in collaboration with non-profit advocacy group the Global Healthy Living Foundation.

On YouTube the company has gone for a non-branded approach with its Lilly Health Channel, which focuses on health and wellness, employee and community outreach efforts and health innovation.

“The Lilly Health Channel enables us to tell our unique stories, educate and inspire through video, like we never have before,” the company said.

Lilly launched its Lilly Pad blog, and accompanying Twitter account, last September to give it more of a voice in areas such as public policy, corporate responsibility initiatives, advocacy, and the work of its employees.

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