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The Pulse on Patient Recruitment by Ashley Tointon
Healthcare is one of the most personal services you can encounter. As a patient, consider how the healthcare experience compares to other personal service offerings. In other service offerings, the importance of the overall experience, the personal touch and the perceived value of the service is what determines repeat business. As a patient in a clinical research study these same factors determine whether you will participate and may also determine whether you remain in the study or terminate your participation.